Month: September 2012

Coming to an End…

I have been blogging for about twenty weeks and I am loving it. Although, I completely forget about it, I still think about my bow-tie!! The main purpose of this blog was that it coincided with my trend forecasting class (feel free to read all my posts!) I prefer this type of writing than I prefer English Papers and Research Papers, to many guidelines and rules for me. I like to just type and not think about who I am misquoting or where to put the citation at.

I am finishing my fall term at IADT-Chicago. It has been a fun term filled with amazing classmates and open minded discussions. Political Science was an amazing course. We pushed and challenged each others ideas, thoughts and opinions without getting offended. The advanced topics class New York trip will always be the highlight of my life, of this year and even the best part of the last three years at IADT. I still have ONE more term to go but I guess I am in the process of starting to say good-bye to IADT. Saying good-bye to the school, the  instructors that I love, to the friends I have made along the way. The friends that I bonded and became close with will be in my life one way or another, but not as much as I would like them to be. We are starting to get those jobs we have craved and/or the internships that will lead us to that dream job.

As for myself, I was a bit hard-headed on getting this one specific internship. I love the creativity of Threadless tees and their sister website Society 6. Both are artistically brilliant, interning for them would have been like winning the lottery. I saw on their website that they were looking for interns but after repeatedly sending them my cover letter and resume, no luck!! I was then looking around for something in menswear, but nothing in a retail environment. I have done customer service and hard lines retail for about 10 years and I have had enough. I was guiding myself for something behind the scenes, but as a fashion merchandiser where do I start looking?

I knew that being a buyer was out of the question and many of my instructors agreed with me. It is not that I don not like it, trust me I can be a buyer but I need something that is creative and ever changing daily. I guess daily routines are boring to me. Besides Trend forecasting and Product development, which is also something that I would want to do, I also enjoyed my courses of Public Relations and Fashion Journalism. The funny thing is that I had the same instructor for PR, Fashion Journalism for my English 102 course, which is a 14 page research paper. I remember Catie pulling me to the side and telling me that my PR and Journalism work were better than my English paper. HAHA!! To be honest I had a good topic, it was Hitler’s influence on White Supremacy. I worked hard on that paper but towards the end of it I was overwhelmed and I just put stuff together. I passed, nonetheless not with the grade I wanted but it is what it is.

Feeling the pressure from my program chair and the beloved Susan, I was desperate for an internship! At this point, somewhere and anywhere!! When I was cornered by Dr. A and Susan (not really but I was dropping something off to Susan) I was given information about Cesar. He needed help with PR and Social Media, he needed the help NOW!! To be quite honest, I felt I was given this because of this blog, don’t get me wrong I want to be the Hispanic version of Andre Leon Talley but in my mind I wanted to gain it some other way.

I finally emailed my cover letter and resume to the corresponding person. It has been a full day without hearing anything. Saturday I was at school working on stuff and all I could think of was ” I should forward my email to Cesar about the internship.” I heard in the background the voice of Dr. A we talked and she suggested I did. Remember clock is ticking and I am running out of time! I composed something quick and with in minutes I got a reply back. I was on the phone with him a few seconds after that. Just like that I got an internship, I was excited that something came trough.

Meeting with him was great. I had doubts about my skills but he made me feel comfortable. His passion for what he does is inspiring and it sucked me in. I may not believe in a lot of things, I am a though, a big believer in karma and things-happen-for-a-reason kind of way. I now believe I was meant to get this internship. Many good things can come out of this. As I type this blog and I mentioned Catie above, I also remember her telling me to pursue something in PR or Journalism. I told her I would think about it, but I never did. It wasn’t what I wanted to do. Then again as I was entering my senior school status and internships were being drilled into our heads. I ran into her in the hallway at school and asked for any leads on PR.

My task as a PR Intern is to reach as many local media: print, radio and television and remind the media of our up and coming event: Latino Fashion Week. I would also reach national and international media about this event. This event is held in Chicago and it is a big production. Many Latino celebrities have been confirmed.  Latino Fashion Week is in October from the 9th to the 13th. Many things are scheduled and it will be a busy time for me.

I will try and blog as much as I can and reveal as much as I can too. This is real life, no more classroom lectures or pretend finals! This is the real deal!

G!

Back to Reality (Chicago)

 oh, my gawd you guys, (haha!).. Sorry for not posting anything for about a week or two. I have been busy with school, work and recovering from my school trip to NYC!!

Where to start, where to start?! I am not going to bore you with the details of getting up early and boring airport details, although I will share a picture of that. Landing in La Guardia Airport, we took a shuttle bus to our hotel, The Wellington. We had time to spare before joining the crowd for FNO. May I say, that Thursday and Friday, were the hottest, humid days ever!! LOL!!

For FNO, my partners Armando, Juanita and I, started out at Bergdorf Goodman, amazing store you guys. We walked, we saw women buying stuff and the Chanel section jammed packed. At Bergdorf is were we ran into Rachel Zoe and her clan. She looks frail, she’s all bones with only long blond locks like cousin IT! (haha!) To be real she is thin but her blue ensemble was really cute. We also saw Prabal Gurung posing for pictures.

 We then made our way to SoHo. Which marked our first time in a New York subway and let me tell you, it was jammed backed. Getting off at Prince Street stop was jammed packed. SoHo for FNO was a big block party. Here we went into stores like Desigual and other New Yorker stores, we also tried to get into Stella McCartney and rag and bone but they were all VIP list only. We tried to get lie our way in, but no luck!! We then went into A/X, Banana Republic and Lacoste. Lacoste was fun, it was a party with free drinks, but the line was soooo loooong! After grabbing a couple of drinks we walked around Soho, pushing through the crowd and soaking up the event, the people, most importantly the experience.

For the next few days we visited many companies and a few showrooms. Everyone was nice and our meetings were interactive, except for one. Not going into detail which company it was, just saying that it was a scripted “meeting” then again it our hosts were accompinied by four corporate people. Anyway, we met people from Fashion Snoops (the site for everything fashion and forecasting), M&S Schmalberg (amazing place!) Cejon Accessories (we got a goodies), GODIVA (visually amazing), Walter Baker (He was there!!) Grown Beans (this lady has amazing work) and Kleinfeld (bridal extravaganza!!). There is more but these were my favorites!

Now for the moment you have been waiting for: THE FASHION SHOWS!!!

On Friday night we sat middle row/section to the Academy of Art University. Based in San Francisco, they showed collections from recently graduated student. This institution is the largest private art and design university in the US.  It was work by their students. It was very visually appealing. I am an evening wear fanatic, so I liked the dresses at the end of the collection and the cocktail dress throughout the show. How ever I can point out to say tha

 t the jackets were nicely done and some volume to them, really nice. I also like the black and white section of it. The pop of color in the middle was amazing. Click on this to view it: Academy of Art University MBFashionweek. 

Saturday night we had two fashion shows. VLOV and Vanexiana. At VLOV, he is an amazing menswear and really big in China. His clothes is worn by many trendy China men. the focus was shorts!! Shorts are trending big time for menswear for Spring 2013. They were a bit above the knee but fitted paired with a sports coat that took it from day to evening. Color palette was neutral my favorite look was the  last one: Pastel Pink suit paired with a print button up shirt! Click here: VLOV-MBFashionweek

At Vanexiana it was full on evening wear. To me, at times it seemed a bit like prom season. During our visit, we visited the showroom of Jovani, were they design prom dresses. Don’t get me wrong, the stuff at Jovani was great and nice to look at, but if it would go to Fashion Week it will be another Vanexiana, although Vanexiana will be more expensive. Vanexiana was a bit flashy, it was dresses were embellished, spring like colors, it was evening wear going to the prom. They were some great pieces, you make your own judgement. Click here: Vanexiana-MBFashionweek

On Sunday we saw Zang Toi and Chado Ralph Rucci. Both shows were amazing! Zang Toi was evening wear, something that the New York socialites are accustomed too. Speaking off the Real Housewives of New York were front row and center. Ramona, Sonja and ex-member Alex McCord and Simon. Further down the row was Ivanna Trump, a stylish woman! Oh, and a slim Christie Alley. Click here: Zang Toi-MBFashionweek

At Chado Ralph Rucci, I really like this collection. My two favorite pieces was the white silk cloque dress with a pink plastic detail at the waist and this basic black tank paired with a skirt that seemed that the print was painted on. Overall the collection was amazing and closest to couture that we saw during our trip. It is couture. I also like the pops yellow, coral and pink. Here we saw the amazing Carmen Dell’Orefice, Paula Abdual and Martha Stuart. Click here: Chado-MBFashionweek

If the links do not work, Style.com is great site to visit as well.

Overall, I had an amazing experience and it was a trip worth taken. Every visit was a pep talk, a motivation I needed, we all needed to hear. Some of us in this class are at the end our IADT journey, and we are afraid because we are not sure which direction to go, this trip just snapped us out of the being stuck, even of being afraid of the next step. From the visits, we grasp the concept to be ambitious, to reach for that star that is high but attainable. And that sometimes you have to go left instead of right. That sometimes you have to take a long walk instead of taking the short cut. And that even though you are running into hurdles, you can overcome them.

Everyone, in my class, has a memorable quote from each visit that stuck with us individually. The one that stuck with me is from Cecilia from Fashion Snoops, “Take every opportunity that comes your way. Don’t be shy!” Once she said that it connected with me. I tend to doubt myself, at times, when it comes to my work and expertise. I feel that when I get praised for it, I am being made fun of. I guess, I am not used to complements, that is a whole different blog post/subject, I am working on it though, and I have gotten somewhat better at it.

If you guys have any questions about my trip or want more details, leave a comment! Like my post, share it, comment! Thank you for following!!

G!

style icon Carmen Dell’Orefice

   

Days Away and Anxious

My last post I blogged about this exciting adventure to New York City, during Mercedes-Benz Fashion Week. Fast-forward five weeks later and we have accomplished a lot, well sort of. As tourists, we have dubbed NYC as our new playground but as students we have mapped it out as a journalist-in-training. Here is what we have done, thus far.

First Assignment: We are landing hours before fashions big night, you got it, Fashion’s Night Out! We have broke into groups and our mission is to experience this magnificent night along the many fashionable people of New Yorkers.   One groups is staying in Midtown hitting many great shops and exploring its surroundings. The second group is hitting up Upper East side. My group and I are hitting SoHo!! Starting off at Bergdorf Goodman and then traveling to SoHo, many shops shall await our arrivals. Stay tuned in to read about the things we did on Fashion’s Night Out.

Second Assignment: “Our goal after our day appointments is: Getting into many fashion shows as possible” Susan Wade. During our fourth week of class, I think, they released the PR contacts for all (or most) that are participating in MB’s Fashion Week. Our task, as a class, was to contact as many PR firms to get into all or if to any fashion shows as possible. I took the task on contacting 3 major designers: Tracy Reese, Carmen Marc Valvo and Chado Ralph Rucci. Three magnificent designers.

About  a few days later, we were all awaiting some type of email with a request. We want to get into these shows! I received emails from Carmen Marc Valvo’s and Tracy Reese’s PR and both declined but at the same time were generous and I love them for that. A few minutes later one of my classmate sitting next to me is showing me something in her monitor and says, “who is rucci, they so messed up my name!” I was like “hold on, go back!” scanned her email and told the class to check their email. Everyone got in except for Susan and I, I got mine moments later Susan a day later.

So there it is! Chado Ralph Rucci, is one of the big time designers show we got into.  We have been invited to about 4 more shows. We are excited and we are going to enjoy Fashion’s Night Out and Fashion Week!!

G!